Globalization and the Internet have rapidly increased the need to express ideas clearly and effectively in English.

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Crisis Communications workshop for the Rochester Nijenrode University Executive MBA class

For the second year in row, Media in English Managing Director Rudi Goldman and Training Associate Elizabeth Goodwin have taught a 2 1/2-day Crisis Communications workshop for the Rochester Nijenrode University Executive MBA class.

 

The workshop examined three past corporate crises from both the external and internal communications perspectives and gave participants an opportunity to represent management and the press during mock media press conferences and interviews.

 

Since Media in English usually works with groups of one to three individuals, it was an exciting challenge to manage the event to benefit approximately 50 students.

 

Considering the fact that only 25% of Fortune 1000 companies are to some degree prepared for crisis situations, we wish to encourage you to make sure your company has taken or will take appropriate measures. We at Media in English are happy to help out if needed.

Rudi Goldman teaches MBA class at Nijenrode University
Nijenrode University, considered by many as the 'Harvard' of the Netherlands, invited Media in English founder and managing director Rudi Goldman to present a lecture and workshop for their prestigious International Modular MBA program. The topic was answering difficult questions. Well-received by the class, the lecture and workshop were conducted in cooperation with professors Annamaria Beasley-Suffok and Roger L. Price of the University's TIME Centre (Management Communications Skills).

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