Projects

During August, September and November 2009, Rudi Goldman and Debbie Wirtjes-Lewis provided media training for Didier Duret, CIO ABN AMRO Bank (Switzerland) International Private Clients, a regular guest on CNBC EUROPE and worldwide 24-hour business and financial television network BLOOMBERG TELEVISION.

 In addition, they provided media training for the Global Head of Equity Themes Edith Thouin (appearing regularly on CNBC EUROPE), the Global Head of Bonds Roel Barnhoorn and the Global Head of FOREX & Commodities Georgette Boele.

Rudi Goldman and Debbie Wirtjes-Lewis of Media in English provided presentation, writing, consulting, and teleprompter (autocue) coaching support to Nissan Executives and Communications team for the launch of the Nissan Juke.  The press event took place on the 10th of February 2010 at the French Aerospace Lab ONERA in Mendon, on the outskirts of Paris, France.  The video was shot and edited by Rudi Goldman.

Beginning in August of 2009, Media in English has been consulting to help improve the quality of ABN AMRO Bank’s Quarterly International Private Clients investment insight TV webcasts.

Areas improved included:  program host and guest’s on-camera performances and delivery styles; delivering more impactful key messaging; the program’s format and approach to content; a more interesting use of the location; and the program’s technical aspects (camera, direction, lighting, editing, animations and graphics). 

Media in English Producer/Director Rudi Goldman  and Senior communications specialist  Debbie Wirtjes-Lewis provided  on-camera performance coaching to ABN Amro Bank International Private Clients Global Managing Director Reinout van Lennep and media training and on-camera performance coaching for  Chief Investment Officer Didier Duret.

The current Quarterly Outlook program can be viewed at: http://www.abnamroprivatebanking.com/global#global/au-news 

In October 2008, Nissan Europe asked Media in English to lend assistance in preparation for announcing the rightsizing of its Nissan plant in Barcelona, Spain.

Adding to the complexity of messaging to the government, trade unions, employees and the Spanish press, was the fact that the new plant manager had just arrived from Japan, two weeks prior to the announcement.  He had never met or spoken to Spanish journalists.  After prior announcements of layoffs at other Spanish auto plants, the press suspected the manager to be the “axe man” from Japan.  Because of his fluency not only in Japanese, but English and Spanish as well, it was decided to have the general manager make the announcement and answer journalist’s questions in Spanish.

The Media in English team, along with the Spanish heads of public relations, human resources and sales and marketing worked with the general manager in English and Spanish, to make sure that the message was delivered with human care and consideration for the employees. 

The press conference and announcement was very well received by the media.  Over the days following the announcement, Nissan was pleased to see that the press reports in newspapers, on television and the internet were mainly neutral.

Trainers Rudi Goldman and Gisele Burnett provided the newly appointed Infiniti Europe Vice President, James Wright, with media training, in preparation for the launch of the Infiniti luxury automobile brand across the European market during 2008. Infiniti European Headquarters is located in Rolle, Switzerland. 

Media in English provides Crisis Communications Workshop for IIR Middle East Corporate Communications Conference 

The one-day workshop, “Crisis Communications Management: Are you Crisis Prepared or Crisis Prone?,” was, presented on 28 February 2007 by Managing Director Rudi Goldman and Training Associate Suzan Pecyna, as part of 5-day conference held from 25 February  – 1 March 2007 in Dubai, U.A.E.

Attendees were communications directors, managers and specialists from companies located in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Oman, Egypt and Pakistan.