"It is thought that many potential crises may now be avoidable by proactively using social media for listening, issues identification, assessment, engagement, conversation, response, transparency and resolution."

Featured Quote

“The impact of social media platforms on public relations is earth shaking.”

Newsletter Subscribe

Sign up for presentation & media training tips, advice and related articles

Privacy is important to us; therefore, we will not sell, rent, or give your name or address to anyone. At any point, you can select the link at the bottom of every email to unsubscribe.

Click here to view a sample newsletter.

Follow MediainEnglish on Twitter.com

Social Media in Crisis Communications Workshops

Benefits
Gaining increased awareness of social media use in a crisis
Increasing transparency, credibility and believability
Averting a crisis before it begins
Mitigating inappropriate or harmful statements
Increasing the speed and timeliness of crisis communications
Increasing preparedness
Formulating proactive social media strategies for crisis communications
Improving press and public relations with old and new stakeholders

The full impact of social media on public relations and especially the area of crisis communication is presently a mystery. What we think about it today is guaranteed to have changed within 6 months to a year from now.

With many top managers resisting the use of social media in their organizations in the areas such as customer support, market research, product development and brand marketing, it is little wonder that most corporate communications managers lack confidence or hesitate to use this powerful tool in a crisis.

Although some examples of successful integration of social media into crisis communications can be found on the internet, best practices are still a moving target.

It is thought that many potential crises may now be avoidable by proactively using social media for listening, issues identification, assessment, engagement, conversation, response, transparency and resolution.

There are three primary ways to use social media in crisis or when potentially damaging issues arise:

Monitor what stakeholders and others are saying about your company, product and brand.
Mitigate issues which have the potential to develop into a full blown crisis.
Give critical information during a crisis situation.

Our workshop helps communicators deal with the insecurity of introducing emerging and still unproven social tools and communities into the crisis communications workflow.

Our custom-tailored Crisis Communications Workshops are designed to build awareness among management teams and communication departments for the importance of the crisis management and communications process and the fostering of effective communications with crisis stakeholders.

Our Social Media in Crisis Communications workshops are tailored to your organization’s issues and offer best practices case studies. The skills taught adapt effortlessly to any language. The concepts are universal and have been shown to be successful on a global basis.

This highly interactive workshop includes practical exercises in the use of social media in crisis or pre-crisis situations.

The crisis communications workshops are limited to a maximum of 12 participants.

Topics covered

Handling communications during a crisis
Social media as crisis trigger and crisis response
How have prominent organizations responded?
Setting the groundwork before diving right in

Contact us for more information.

Back To Services List