Everything Old Is New Again: Revived Power For Video Presentations

Video presentations and electronic media appearances continue to play a critically important role in successful business and government communications.

As broadband access grows, companies and individuals are turning to video on the internet as a powerful sales and information tool for communicating with their target audiences. Streaming video and live webcasts have become common fare on websites. Short videos are increasing the effectiveness of PowerPoint presentations.

Unlike live presentations, a professionally created video can put your best foot forward, time after time, by utilizing consistent, polished, vivid and compelling messaging. Video presentations can be further enhanced with sound and music.

You only have to create the presentation once, and then continue deriving the benefits from it. Many organizations are also incorporating short, powerful video messaging into their live, PowerPoint presentations.

Examples of usage are:

  • an attention-getting opening, which sets the stage for your messages
  • explaining something complicated
  • showing live examples or product demonstrations
  • telling an important or interesting story
  • providing influential client testimonials for your product or service

Professional Quality On Lower Budgets

Recent developments in digital videography now afford professional quality streaming video, as well as, DVD quality presentations on lower budgets. The MiniDV format, for instance, provides considerably high quality standards for videos destined for PowerPoint and the web. Professional non-linear editing is readily available for this format. MiniDV's quality is reflected in the fact that it is being used in numerous broadcast television programs, worldwide, for feature, reality and news related items. It is important to note that "quality in, equals quality out" when producing any kind of video segment. This holds especially true in the case of presentational videos, which are projected or streamed on the internet. The higher the quality of production, the better these will look.

Unfortunately, not everyone has high-speed access yet. People with slower connections still have to be considered in the technical production of these kinds of video products. The quantity and quality of streaming video has significantly increased over the last couple years with Microsoft Windows Media now challenging RealNetwork Real Player and Apple QuickTime's early dominate positions in the field.

Having emerged as the biggest video resource on the web, YouTube easily facilites the streaming of your videos to the world for no charge. All you need to do is setup your account, upload and off you go!

Since most people have Microsoft's player bundled with their system, and you do not have to download a player from the internet, it may just turn out to be the format of choice by default.

Getting A Good Performance Is Not Easy
As important as video and electronic media appearances are to company executives and even aspiring web video performers, getting a good performance is not an easy matter. It takes proper training and practice to acquire the skills to make the presentation appear to be natural and effortless.

Even many top executives are still not doing themselves or their organizations justice on the television medium. An unhappy example of this is the appearance of Nokia CEO and Chairman Jorma Ollila, a couple years back, on a live, CNN (to-camera) interview from a mobile telephone industry conference in the South of France. Mr. Ollila was stiff, expressionless, and had his eyes glued to the camera. His facial expression was stern. He seldom blinked and projected little confidence. His messaging was unclear, full of jargon and uninspiring. He had an important message to tell, but was inhibited from delivering it effectively by his performance skills.

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